Workshops and Lectures

2BalanceU provides workshops and training on Social Strategy

SOCIAL OPTIMIZATION

Maximise effectiveness of social interactions both online and offline

» Create base structure for social strategy.
» Define the best channels for your business.
» Learn guidelines for engagement and communicate more effectively.
» Identify your human capital potential
» Learn basics for professional use of Social Media

 

Optimize networks and networking to strengthen and grow your business inside and out

» Clarify social objectives for your business
» How to network effectively
» Choosing social network(s)
» What tools to use (inside organization and outside)
» My business in the Social Web

Integrate Social Media into overall strategy for maximum impact on ROI and Social ROI

» What is Social Media?
» Define objectives
» Define strategy
» Rules of engagement
» Opportunties for Internal uses (knowledge management / team building / retention), External (brand building, customer service, recruiting)
» Understanding resources requirements

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